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Tourism exec linked to controversial campaign resigns

  
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Old 11-24-2010, 12:22 AM
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Arrow Tourism exec linked to controversial campaign resigns

11/23/2010

Tourism Undersecretary Vicente Romano III announced his resignation from his post on Tuesday afternoon.

Romano made the announcement in a press briefing.

Various news reports and opinion columns have identified Romano to be responsible for the bungled tourism branding "Pilipinas Kay Ganda," which drew a ton of criticisms from the public through cyberspace.

The tourism catch praise, being in Tagalog, was deemed inappropriate for the international market and for a country, which while having great tourist spots, has been struggling to improve its infrastructure and transportation system.

The campaign logo was also seen as a copy of Poland’s own tourism design and the web site address used for the campaign was similar to that of a porn site.

By Jocelyn Uy
Philippine Daily Inquirer
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Old 11-24-2010, 12:23 AM
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Default Re: Tourism exec linked to controversial campaign resigns

Tourism campaign needs ‘simple, catchy’ brand

By Nestor P. Burgos Jr.
Inquirer Visayas First Posted 10:31:00 11/23/2010

Make it simple and catchy but appealing to foreigners.

This is how business owners on Boracay Island, the country’s premier tourist destination, prefer the country’s tourism brand to be.

Loubelle Cann, president of the Boracay Foundation Inc. (BFI), said the tourism brand should help promote the country abroad.

“The slogan ‘Pilipinas Kay Ganda’ is something different and exotic but it takes some time for a foreigner to understand what it means,” Cann said reacting to the new but controversial Department of Tourism brand.

The brand which has drawn widespread criticisms from various sectors including allegations that it was plagiarized from Poland’s tourism logo, has been ordered scrapped by President Aquino.

Cann said since the slogan should be promoting the country to the international tourism market, a “more universal slogan” like the previous “Wow Philippines” would be easier to understand by foreigners.

“The (Wow Philippines) slogan was very simple and catchy. That’s why it was successful and effective,” she said.

Foreign tourists comprise a significant bulk of visitors on the 1,032-hectare Boracay Island.

From January to October this year, 231,955 foreign tourists visited the island or 38.33 percent of the total 662,346 visitors for the period.

Koreans represent the biggest number of foreign visitors to the island-resort reaching 77,977 from January to October. They were followed by visitors from Taiwan (46,043), China (34,378), Canada (11,982) and Hong Kong (6,734), Australia (5,441), United Kingdom (5,231), Japan (4,425), Germany (3,864), and Russia (3,436).

The foreign tourists usually stay longer on the island and spend more compared to domestic tourists, according to business operators.
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Old 11-26-2010, 02:47 PM
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Default Re: Tourism exec linked to controversial campaign resigns

Palace not letting go of tourism chief

11/25/2010

Malacanang is not letting go of Tourism Secretary Alberto Lim over the “Pilipinas Kay Ganda” campaign fiasco, apparently satisfied that the resignation of Undersecretary Vicente Romano had settled the issue.

Presidential spokesperson Edwin Lacierda Wednesday dismissed suggestions that Lim should resign as well, saying that Romano had admitted to being responsible for the ill-fated branding project and had resigned as a result.

Lacierda made it clear that President Benigno Aquino III was fully behind Lim even as a number of senators have threatened to derail Lim’s confirmation in the congressional Commission on Appointments.

“It was Romano who was on top of the logo project. [Lim] left it to Undersecretary Romano to undertake that project. He [Romano] admitted his mistakes and offered to resign,” Lacierda told reporters.

Lacierda said the accusation that Lim is not sensitive of the concerns of industry stakeholders was “entirely inaccurate.”

He said those in the industry who are seeking Lim’s resignation were “against Secretary Lim from the very beginning.”

“They are against his views on the liberalized aviation policies, and this is just a convenient excuse for them to use this issue against Secretary Lim,” he said.

He said Mr. Aquino met with Romano and Lim the other day when Romano told the President that he was resigning.

He said Mr. Aquino accepted Romano’s resignation with “reluctance.” He added that the President “appreciated” Romano’s actions.

He also said the Palace was also “pleased” with the public reaction to Romano’s resignation as “it shows that this administration has the standards required of each public official, that of decency and accountability.”

Lacierda said the President had instructed Lim to come up with a new marketing plan and logo and to show this to him before he makes a presentation.

“The President told them [the DoT] to conduct a focused group discussion as well,” he said.

Bumbling Cabinet members and officials who have embarrassed the administration in less than six months in office should follow the lead of Romano and resign, said Sen. Vicente Sotto III.

“If they want to help the government, if they want to help their boss, they should admit to their shortcomings, if ever they make a mistake,” he said. With Gil C. Cabacungan Jr.
By Christine O. Avendano
Philippine Daily Inquirer
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Old 11-26-2010, 11:18 PM
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Default Re: Tourism exec linked to controversial campaign resigns

Palace not letting go of tourism chief

11/25/2010

Malacanang is not letting go of Tourism Secretary Alberto Lim over the “Pilipinas Kay Ganda” campaign fiasco, apparently satisfied that the resignation of Undersecretary Vicente Romano had settled the issue.

Presidential spokesperson Edwin Lacierda Wednesday dismissed suggestions that Lim should resign as well, saying that Romano had admitted to being responsible for the ill-fated branding project and had resigned as a result.

Lacierda made it clear that President Benigno Aquino III was fully behind Lim even as a number of senators have threatened to derail Lim’s confirmation in the congressional Commission on Appointments.

“It was Romano who was on top of the logo project. [Lim] left it to Undersecretary Romano to undertake that project. He [Romano] admitted his mistakes and offered to resign,” Lacierda told reporters.

Lacierda said the accusation that Lim is not sensitive of the concerns of industry stakeholders was “entirely inaccurate.”

He said those in the industry who are seeking Lim’s resignation were “against Secretary Lim from the very beginning.”

“They are against his views on the liberalized aviation policies, and this is just a convenient excuse for them to use this issue against Secretary Lim,” he said.

He said Mr. Aquino met with Romano and Lim the other day when Romano told the President that he was resigning.

He said Mr. Aquino accepted Romano’s resignation with “reluctance.” He added that the President “appreciated” Romano’s actions.

He also said the Palace was also “pleased” with the public reaction to Romano’s resignation as “it shows that this administration has the standards required of each public official, that of decency and accountability.”

Lacierda said the President had instructed Lim to come up with a new marketing plan and logo and to show this to him before he makes a presentation.

“The President told them [the DoT] to conduct a focused group discussion as well,” he said.

Bumbling Cabinet members and officials who have embarrassed the administration in less than six months in office should follow the lead of Romano and resign, said Sen. Vicente Sotto III.

“If they want to help the government, if they want to help their boss, they should admit to their shortcomings, if ever they make a mistake,” he said. With Gil C. Cabacungan Jr.
By Christine O. Avendano
Philippine Daily Inquirer
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